When you watch television you normally four commercials at once and sometimes you get up, go to the bathroom and miss the commercial break, that's not so with the Internet.
Where the erosion of television revenues is worst is the best for buying eyeballs on line. Go to the http://www.huffingtonpost.com/ and you will see a short form 30 second commercial before you view a snippet of video. You can't opt out and in 30 seconds you can't go to the bathroom.
More importantly you can tie elements into a web campaign that you can't do with TV. I also wrote about this yesterday at Brad Richdale scam.
The Death march of network TV is being strengthened by the efficiency of one commercial with no others before internet video or content.
written by Brad Richdale copyright 2011 all rights reserved
