NBC 2012 Olympics RATINGS DREAM

NBC has done everything right in promoting the London Olympics 2012 and hopefully they will see the fruit of their labor when the Olympics begin in London in just two weeks.  The Ryan Lochte and Michael Phelps match up should be incredible TV and deliver record ratings for NBC.

The decision to cover the Olympic Trials for swimming and track and field were good ones.  The audience, myself included, is now frothing at the mouth.

Sending Bob Costas and Rowdy Gaines to Omaha to cover swimming gave me the feeling that I get every four years where I cheer with unrivaled passion and anticipation for our country.

Now for once sit on your butt and watch TV as we kick ass in London.  Go team USA!

                                                     written by Brad Richdale
                                       copyright Brad Richdale 2012 all rights reserved
                                    graphic design found at Brad Richdale Brad Richdale

                         

THE EVER CHANGING TV/FILM MODEL by Brad Richdale Scam

Just like digital music effected the recording industry the same is happening to film and television.

With Verizon now entering the mix to compete with Netflix the days of studio and network dominance are over, profits are a thing of the past without severe cuts and new union contracts.

I think it will become virtually impossible to survive without severe cuts. Wall Street won't support a lousy business model. Business as usual with the major networks is over as red ink is flowing.  Couple digital delivery, Netflix, Verizon and inexpensive 81 inch TVs and you might as well say game over for networks with high overhead. There are two words that will be heard in Burbank for some time to come, "you're fired."

I discuss this once again in Brad Richdale scam

                               written by Brad Richdale copyright 2011 all rights reserved
                                  story also found at Brad Richdale Brad Richdale

Brad Richdale for: Brad Richdale Scam

I recently discussed the opportunity for someone to use video on a major social networking website and coincidentally just after I wrote my vicarious diatribe, Myspace announced that while on Myspace you can now watch TV. Huh!

Brilliant idea isn't it?  That's where the eyeballs are aren't they? Brad Richdale discussed this idea in the Brad Richdale Internet Yellow pages.   This is also available at Bing under Brad Richdale scam.

Myspace isn't the force it once was and it would take a miracle to bring their audience back, eyeballs and all. But the fact remains they have seen the future and the future is going to blow a hole into a lot of long standing, very successful franchises.  I wonder what they discuss in the ivory towers at ABC, CBS, NBC and FOX? Are they planning to change and migrate or just pretend there is nothing wrong....hmmmm.

Are they taking measures to adapt to what is more than a trend?  Or, are they twiddling their thumbs thinking that it's o.k., this FACEBOOK nonsense will subside?

We'll see but I'd bet on social media and the need to adapt very quickly or else your huge media franchise will soon be toast.

After all, a lot of companies sold horse feed until cars were invented.  I have a feeling that the entire world has changed and will remain focused on computer screens and hand held devices for some time to come.

Saddle up the ride is about to get bumpier for ABC, NBC, CBS, and FOX.

                                      written by Brad Richdale copyright 2011 all rights reserved
                                                 also reported at Brad Richdale Scam